Coca-Cola: “Friendly Twist”
I didn’t want to like this idea. I have a touch of “Coke stunt fatigue.” But I like this idea. I think it really goes back to the roots of Coke. The simple act of sharing, albeit done in a modern way. And the engineering and execution, while not complicated, took some effort on the client’s part. And they made it happen.
Metal Potential? Shortlist.