Gap: “Make Love”
This is great for the world. And certainly a Cannes PR Lion gold. Rather than simply ignore the insensitive and idiotic racist sentiment that marred their subway poster, Gap took the image and the story and blasted it everywhere in social media. Now it’s an icon. And an exemplar of brand behavior. Kudos to you, Gap. I will proudly wear my 1969 jeans today.
Metal Potential? Grand Prix.