Here’s an amazingly ambitious testimonial campaign for IBM. With over 50 fresh pieces of content for the Masters Golf Tournament alone it makes a compelling case for a Cannes Gold Media Lion. Learn more about this powerful effort from the CMO himself here: http://asmarterplanet.com/blog/2014/04/next-phase-smarter-planet-made-ibm.html
Very moving and inspiring spot from a retailer that is far from loved. If the multi-national juries can get over their anti-Americanism and realize this very human story, it has a real shot at serious metal.