Warby-Parker: Daily Annual Report
The Annual Report convention is to create a comprehensive, yet thoroughly boring catalog of corporate activity and financial data printed once a year. This tome usually takes the form of a fancy, multi-page brochure. Snoozers. Warby-Parker, the dashing modern purveyors of eyewear are doing something truly disruptive: an annual report that unfolds every day of the year. Online. Smart.